The
term, 'Medical Tourism' can easily be defined as travel for the purpose of
medical reason. This is the most recent trend, which is gaining prominence
in our country.
The key 'selling points' of the medical tourism
industry are its "cost effectiveness" and its combination with the
attractions of tourism. The latter also uses the ploy of selling the "exotica"
of the country as well as the packaging of health care with traditional
therapies and treatment methods.
After popularizing 'Yoga' and
'Ayurvedic massages' in the west, the country is all set to lure the western
traveler with state of the art technology and top - class medical expertise
at attractive prices for all the major surgeries. The infrastructure in some
of India's hospitals is at par with those of western developed countries and
the cost of surgeries is just one third.
In the recent past, the
quality of medical surgeries being performed in India have gained popularity
in the West not only for their expertise but also for the fact that they are
cost-effective.
With a large pool of highly trained doctors and
low treatment cost, healthcare aims to replicate the Indian software
sector's success.
The slogan, "First World Treatment"
at "Third World Prices" is thus now a major selling point of this
industry.
Some of the important established names in this field
are the Apollo Group, Escorts Hospitals, Jaslok Hospitals and Lifeline
Dental Clinic.
The
term, 'Medical Tourism' can easily be defined as travel for the purpose of
medical reason. This is the most recent trend, which is gaining prominence
in our country. 